Top 5 Subscription Games Performance in Kenya, Q4 2022

In the fourth quarter of 2022, the top 5 subscription games on a unified platform in Kenya exhibited varying degrees of performance in terms of downloads, revenue, and active users. Here’s a detailed look at their trends:

THTH: Love Is a Game NETFLIX saw a noticeable rise in weekly downloads, peaking at approximately 1.1K in the week of December 19. The game also generated around $13 in weekly revenue during the same week. Meanwhile, weekly active users increased from 492 in early December to 1.3K by the end of the month, showing strong engagement.

SpongeBob: Get Cooking maintained a steady growth in weekly downloads, reaching 213 by the last week of December. The number of weekly active users also showed a positive trend, rising from 102 at the end of September to 506 by the end of December. Although the game did not generate any revenue, its user base steadily expanded.

Heads Up! Netflix Edition experienced modest weekly downloads, with numbers fluctuating between 76 and 146 throughout the quarter. Despite the lack of revenue generation, the game's consistent download rate indicates a stable user interest.

Pro Darts 2024 showed a slight decline in weekly downloads, dropping from 134 at the end of September to 37 by the end of December. The weekly active users also saw a decrease, going from 343 to 175 during the same period. No revenue was reported for this game.

Asphalt Xtreme had an upward trend in weekly downloads, reaching 168 in the final week of December. The game's weekly active users also increased significantly, from 213 at the end of September to 406 by the end of December. However, there was no revenue reported during this period.

Data for this analysis comes from Sensor Tower. For more detailed insights, visit Sensor Tower.